Marketing Strategy analysis of Soft drinks in China -- A case study of Genki Forest

As consumer attitudes change towards healthy consumption, this has led to the development of beverage industry. Genki Forest’s sugar-free beverages are leading product in Therefore, paper focuses on studying and analyzing marketing strategies Chinese soft drink brand Forest current environment. Research data recent years shown that traditional carbonated China have failed meet demand negative growth for three consecutive years. In a environment where conventional industry is gradually falling out favor, emergence diet drinks broken trend. The uses new media as its primary strategy, focusing Japanese moe culture, aligning with today’s youth’s collective aesthetic consumption tendencies. However, brand’s use disinformation promotion can lead loss credibility. detailed analysis strategy will help understand situation trends This secondary research comprehensive brand. These analyses concluded forward-looking innovative. It closely aligned modern Internet thinking achieve approach more line preferences youth. At same time, chosen online e-commerce platforms sales channel effectively avoid methods occupy market.